THE NEXT BRANDING & MARKETING ACTION TEAM MEETING WILL BE HELD AS A PUBLIC FORUM ON TUESDAY, APRIL 25 AT 5:30PM AT LONOKE ASSEMBLY OF GOD CHURCH.
Goal 1: Develop a brand and visual identity for Lonoke. Develop sub-brands for districts in the city and sub-campaigns for select audiences.
Goal 2: Strengthen web presence of Lonoke (municipal, economic developers and businesses).
Goal 3: Develop strategies to deliver on the brand promise such as marketing tools, training community members, hiring a brand director and rolling out branded items for businesses and organizations to distribute.
Goal 4: Work with existing Action Teams to reinforce Lonoke’s brand and promote recreational opportunities through activities such as:
- Developing a corridor park on 31s toward downtown
- Developing a community festival
- Establishing a Lonoke Welcome Center
- Commissioning murals in key locations
- Developing a cohesive signage system
Goal 5: Set up technical assistance programs to help businesses develop competitive branding materials and encourage businesses to take advantage of travel based websites and online resources.
Goal 6: Develop a monthly event calendar to celebrate various important moments in Lonoke throughout the year (e.g. monthly event for families on weekend days and open evenings during the week – most likely on Thursdays).
Goal 7: Develop morning radio show or local paper column for the brand director to use as pulpit to talk about the marketing plans for the city.
The Branding & Marketing team is working with THRIVE Center of Helena as a partner in developing new graphic design and promotional materials for the Lonoke community.
- Key issues to be studied, in coordination with Thrive: community vision, communications, tourism, community harmony & working together
How will Action Teams work? Click HERE for an overview.
Your team leader is Jason Dorsey. Click HERE to contact him!